The majority of businesses today have moved online to better represent their products and services in the online market place. Therefore, as an entrepreneur, undertaking this process will make your enterprise more competitive in the global markets. Recent findings by Google have indicated that it is more profitable to have your website optimized for search because more than 97% of the buyers prefer buying from local sellers. Therefore, for your business to assume an online face, it needs search engine optimization (SEO). Intuitively, the main pillars of SEO include online directories, keywords, onsite optimization, content generation, and building links.

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