MAKE FREQUENT POSTS
The major key to growing your audience on social media is posting daily and at a regular time. You do not need to have very long content rather you should focus on creating relevant content that can catch and retain your audience’s attention.
ENGAGE WITH YOUR FOLLOWERS
While it may be impossible to react or reply to every comment on your Facebook page especially when you have a large followership, you can respond intermittently with a general comment. This gives your page a personal feel which increases the level of connection and engagement.
POST RELEVANT CONTENT
Creating and sharing relevant content regularly can help build engagement on your page. Sharing relevant content on Twitter or Facebook can get you many retweets and followers. Relevant content helps users achieve their goals.
BOOST YOUR POSTS
Although this isn’t a free tool, it can be amended to your budget. Boosting your posts via Facebook and Instagram adverts increases your reach.
INCORPORATE VARYING CONTENT
Due to the limited 140 character on Twitter, it already structures the style of your engagement with your audience. But you can utilize other content forms such as videos especially live videos to grow your audience.
CATCH ON TRENDS
There are daily trends on Twitter, Facebook, Instagram and Snapchat which a lot of people engage with. Therefore, you should find a way to key into these trends and relate it to your personal or business goals.
GET ON THE BIG PAGES
Growing your audience may mean feeding off from brands with a large following. It can even be a brand within the same area as yours. After following these pages, you should engage actively with other followers by leaving strategic comments.
LINK YOUR ADDRESS BOOK
The fastest way to grow your audience is through making use of your present contacts.