On most media platforms, advertising can be quite expensive especially if you want to advertise your business with popular ones. Facebook has one of the cheapest plans ever to fit into your business marketing budget. This is a plus for small businesses that cannot afford to pay so much for advertisements. This low-cost system also helps you to try out some advertising strategies and restructure them without any great losses incurred by you. You can advertise on Facebook from as low as $5 and still get results within the expected target.
WIDER DIVERSIFIED AUDIENCE
Facebook ads give you access to a wide and diversified audience that you cannot find in one place when advertising on other media platforms. When you advertise on Television or newspapers, you would be reaching only a limited audience. Facebook ads also give you the opportunity to structure your audience according to age, interests and other factors. With Facebook ads, your business will reach a large number of people who use their mobiles and personal computers. Because Facebook has a large number of people using their mobile app, the Facebook ads give your business a wider reach and lead to better results.
COMMUNICATION WITH CURRENT AND POTENTIAL CLIENTS
Because there is an explosion of information on Facebook, your business page may not be getting the required attention you desire. However, when you sponsor your posts on your page via Facebook ads, it will pop up more frequently on the timelines of your current and potential clients. Potential and new clients will have a better awareness of your brand because they experience a sense of direct communication through engagement on your Facebook page. This will help to sustain a communication link between you and your clients as well as update your clients about any new information on services and products you offer.
UTILIZING EYE-CATCHING MULTIMEDIA
While using texts in adverts may get some results, it does not catch the attention of most people who will rather not read long paragraphs of text and are attracted to videos and pictures instead. When you use Facebook ads, you are not limited to a single format as you can explore interactive means of reaching out to new clients. You can boost a video showing important details of your business or you can use a collection of photos. People will tag others on these videos and photos which will ultimately increase the overall reach of your adverts. Since many also people tend to engage more with images and videos rather than texts, you will get higher results for your marketing.
GETTING CLIENT FEEDBACK
Getting reviews on your products and services are not often easy as clients may not respond to feedback requests by phone or email. Customer feedback is very important to the success of your business because it is directly connected to your marketing and sales success. Clients are more likely to give their feedback on your page when they see your sponsored posts. This will help you to adjust your services and products accordingly instead of being left in the dark about the present needs of your clients.
MORE TRAFFIC FOR YOUR WEBSITE
For most businesses, their website contains the most elaborate details about their products and services. Some of these details may not be fully adaptable to a Facebook page, you’ll have to provide links on your website and not everyone will click on the link. Most people who use social media tend to dislike clicking on links that take them outside that space. As a result, many businesses notice lesser traffic on their websites. However, when people get to know about your business via Facebook ads and follow up on it, they will be motivated to check your website for further information. You will be getting engagements on your Facebook page as well as driving higher traffic for your website.